About Level Beverages
Level Beverages Pty Ltd. (formerly known as Calidris 28) is bringing an expanding range of premium brands including 28 BLACK energy drink, AriZona Iced Tea into the Asia Pacific markets. We operate from our office in Woollahra, Sydney, overseeing the operation in Australia as well as smaller set ups in Singapore and China.
At Level Beverages we are searching for products that are on a different level than current offerings. We are looking for aspects such as: more balanced make up of nutrients, more natural propositions whilst raising them to a different level of attractiveness and premiumness. You should be able to have a natural ingredients proposition but not having to cross the line into rather blunt and dull offerings! Hence we supply a selection of drinks where naturalness but also lifestyle and top-shelve image come in a well-balanced proposition.We proudly associate with some of the best known and attractive beverage brands found outside our operational markets and deliver these choices to our customers and more importantly, consumers.
About Chrish Graebner
Level Beverages was established in 2010 and in 2013 Chrish Graebner, then Managing Director of Calidris 28, took up the opportunity to buy the Asia Pacific business and has successfully grown the operation under the new ownership. Chrish studied Computer Science and Marketing before spending 15+ years building a career in Marketing and Sales, involving companies such as Altria Corp. as well as Red Bull. He had the good fortune to experience living in an array of countries, such as Germany, England, United States, Uganda, Japan, Spain and Australia. To further develop the business he has also established close relationships with exclusive partners in New Zealand (Neill Cropper Ltd.) and Hong Kong (Zun Ltd.).